Privacy Policy

Effective Date: April 28, 2026

Richard Paul Anderson, DDS, PLLC DBA THE ēSSENTIAL DENTIST (“THE ēSSENTIAL DENTIST,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, online forms, webchat, text messaging, and related digital services.

This Privacy Policy applies to information collected through our website at https://www.essential.dentist/ and related online features. It does not replace any Notice of Privacy Practices or HIPAA-related notices that may apply to protected health information handled by the practice through clinical, patient portal, charting, or other approved patient-care systems.

We may collect personal information that you voluntarily provide when you interact with our website, contact forms, appointment request forms, webchat, text messaging, phone systems, or other communication tools. This may include:

We may also collect limited non-personal or technical information automatically when you use the website, such as browser type, device type, IP address, general location information, pages visited, referring pages, interaction data, and website usage information.

General appointment request forms on this website are intended to collect basic contact and scheduling information only. They are not intended for the submission of Protected Health Information (“PHI”) or sensitive patient-care information.

Our appointment forms may include the following disclaimer:

Please do not submit sensitive medical, dental, insurance, financial, or other confidential information through general website forms, email, webchat, or other non-secure communication channels unless the practice has specifically instructed you to use a secure method.

Any Protected Health Information provided through approved patient-care systems or secure channels will be handled in accordance with applicable HIPAA requirements and the practice’s Notice of Privacy Practices.

We may collect information:

We may use information to:

If you opt in to receive SMS or MMS messages from THE ēSSENTIAL DENTIST, we may collect and use your phone number, consent status, message preferences, basic contact information, and messaging history to provide text communications.

Text messages may include appointment reminders, appointment confirmations, scheduling updates, account notifications, patient communication, webchat follow-up, review requests, promotional or marketing messages where permitted, and responses to your inbound messages.

You may opt out of text messaging at any time by replying STOP to a text message. You may request help by replying HELP or by contacting our office directly.

We do not share your personal information, phone number, or SMS consent opt-in data with third parties or affiliates for their marketing or promotional purposes.

For more information about text messaging, please review our SMS/MMS Policy.

We use third-party services to operate, support, analyze, and improve our website and communications. These may include:

These services may collect or process information according to their own terms, privacy policies, and applicable legal requirements. Third-party services may use cookies, pixels, tags, embedded scripts, local storage, or similar technologies to provide functionality, measure usage, prevent abuse, or support advertising and analytics.

We do not use advertising features to intentionally share Protected Health Information, and we do not engage in targeting based on sensitive health data.

Our website may use cookies and similar technologies to enhance user experience, remember preferences, improve site functionality, support security features, analyze website traffic, and measure advertising performance.

You can control or disable cookies through your browser settings. Some website features may not function properly if cookies are disabled.

We may disclose information:

We do not sell, rent, or trade your personal information. We do not share your personal information, phone number, or SMS consent opt-in data with third parties or affiliates for their marketing or promotional purposes.

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Depending on applicable law, you may have the right to request access to, correction of, or deletion of certain personal information. You may also have the right to opt out of certain communications or restrict certain uses of information.

To make a privacy-related request, please contact us using the contact information below. We will respond to requests in accordance with applicable law.

This website is intended for use by patients, prospective patients, parents, guardians, and other adults seeking information about the practice. We do not knowingly collect personal information directly from children under 13 through the website without appropriate parental or guardian involvement.

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, security, or policies of third-party websites or services. You should review the privacy policies of any third-party websites you visit.

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date. Your continued use of the website after updates are posted means you acknowledge the revised Privacy Policy.

If you have questions about this Privacy Policy or how your information is handled, please contact:

THE ēSSENTIAL DENTIST
Richard Paul Anderson, DDS, PLLC DBA THE ēSSENTIAL DENTIST
1364 Pleasant Grove Blvd #300, Pleasant Grove, UT 84062
Phone: (801) 369-1713
Email: [email protected]